This research project focuses on the encounter between tourists and residents of Trench Town, an infamous neighbourhood in Kingston. Trench Town is often referred to as a neglected area of violence and strife. However, it is also a celebrated place, once home to inspirational icons such as Bob Marley. Within Trench Town, the core of informal and sporadic tourism activities can be found in Bob Marley’s former home, renewed as the ‘Culture Yard’ and run by a grassroots community organization called the Trench Town Development Association. However, numerous other projects are envisaged to tap into the area’s rich cultural heritage, involving stakeholders from both within and outside the community. In their effort to trademark Trench Town, tourism stakeholders constantly negotiate the area’s margins, stretching them to encompass neighbouring communities thereby including a larger amount of musical icons and sites into their product. In so doing, they discard the area’s historical divides, entrenched in political violence. The following ethnographic venture explores the processes via which a violent and marginalized urban place is aestheticized and transformed into both economic and symbolic commodities. Against a backdrop of global mobilities and circulation, it wishes to explore the production of Trench Town for tourist consumption and proposes to analyse how the different aspirations to create a tourism economy in Trench Town are tied to – and interact with – tourist reveries of ghetto poverty and crime, thereby creating an entanglement of imaginations.